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Sunwise Stampede: Promoting Sun Safety among Zoo Visitors

An Evidence-Based Practice

This practice has been Archived and is no longer maintained.

Description

The goal of Sunwise Stampede is to promote sun safety among parents and their children who are visiting the San Diego Zoo through simple strategies in hopes of lowering their exposure to ultraviolet rays and preventing skin damage.

The program consists of inserting sun safety tip-sheets in zoo maps, stamping activity sheets for children, discount coupons for sunscreen and sun protective hats, signs directing where to buy sun protective hats and sunscreen, signs by animal exhibits educating visitors about how animals adapt to the sun for their safety, bus tour announcements educating how animals adapt to their environment, and sunscreen sign reminders.

Goal / Mission

To encourage and increase safe sun behaviors in children and adults by limiting their exposure to ultraviolet rays through the use of sunscreen and hat wear.

Results / Accomplishments

A case-control study was used to test effectiveness of the Sunwise Stampede intervention during two time periods, winter (when 300,000 sun safety tip-sheets were distributed) and summer (when 435,000 sun safety tip-sheets were distributed). Sunscreen sales demonstrated a differential increase during both phases of study. After adjusting for number of visitors at each park, the rate of sunscreen and hats sold prior to the intervention was compared to the rate of sun-protective items sold after the intervention at both sites.The study found a 2.94-fold increase in sunscreen sales (p-value=0.011) during the winter study. The summer study exhibited a 2.04-fold increase in sunscreen sales (p-value< 0.001), and a 1.92-fold (p-value=0.007) increase in the number of featured hats sold. The observational measures of ideal hat use were inconclusive.

About this Promising Practice

Organization(s)
The San Diego Zoo and San Diego Wild Animal Park and the Graduate School of Public Health, San Diego State University
Primary Contact
Joni Mayer
Hardy Tower 119, 5500
Campanile Drive
San Diego, CA 92182-4162
(619) 594-6317
jmayer@mail.sdsu.edu
Topics
Health / Cancer
Health / Children's Health
Organization(s)
The San Diego Zoo and San Diego Wild Animal Park and the Graduate School of Public Health, San Diego State University
Source
Center for Disease Control and Prevention
Date of publication
2001
Date of implementation
1999
Location
San Diego, CA
For more details
http://www.foundation.sdsu.edu/sunwisestampede/
http://www.foundation.sdsu.edu/sunwisestaff/succes...
Target Audience
Children, Families
Submitted By
Andrew Davoodian, Roxanne Sebeny, Kristin Matulich - UC Berkeley School of Public Health

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An Evidence-Based Practice meets the following HCI criteria:

  1. The program description includes at a minimum: the sponsoring organization, program goals, program implementation steps, and outcomes that have demonstrated program success in achieving the program goal in one or more localities.
  2. The results from an evaluation of the program include quantitative measures showing improvement in the outcome(s) of interest after the implementation of the program (i.e. increase in smoking cessation, not just the delivery of a smoking cessation program). The outcome measure(s) is/are compared at relevant time periods before and after the intervention or program implementation. Alternatively, the evaluation study compares the outcome(s) between an intervention group and an appropriate control group.
  3. The study is of peer-review quality and presents numbers in a scientific manner; measurements of precision and reliability are included (e.g. confidence intervals, standard errors), results from statistical tests show a significant difference or change in the outcome measure(s), and relevant point estimates and p-values are presented. Note: if the results from an evaluation of a program are presented in a scientific manner and the outcome measure is improved compared to the baseline measurement or the control group but the difference is not statistically significant, the practice is classified as effective and not evidence-based.
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