The N.C. Fruits & Veggies (formerly NC 5 A Day) Nutrition Coalition began in 1996 and is the statewide alliance that coordinates activities and programs aimed at increasing fruit and vegetable consumption. The coalition carries out its vision and mission by providing an organizational structure for the sharing of ideas and resources to help members plan and implement fruit and vegetable initiatives at the state and local level. Membership is comprised of representatives from government, academia, industry, media and other non-profit and private organizations. Coalition members plan and implement fruit and vegetable activities and programs in supermarkets, schools, restaurants, cafeterias, worksites, faith-based organizations, health agencies and community groups to increase access to fruits and vegetables and educate consumers on easy ways to enjoy more fruits and vegetables.

The mission of the North Carolina Fruits and Veggies Nutrition Coalition is to build a healthier North Carolina by increasing access to and consumption of fruits and vegetables.

The coalition has successfully implemented various fruit and vegetable programs at the state and local level including the U.S. Department of Agriculture Fresh Fruit and Vegetable Program, the 21st Century Farmer’s Market Program, the WIC and Senior Farmers Market Nutrition Program, community gardening, expansion of farmer’s markets, and fruit and vegetable educational campaigns.