Girls Inc. Friendly PEERsuasion® (GIFP) is an interactive prevention program aimed at helping girls in middle school (ages 11-14) acquire knowledge, skills, and support systems to avoid substance abuse. Girls Incorporated developed GIFP and offers it through a network of sites nationwide. The program draws on the social influence and life skills models of prevention, using a combination of adult leadership and peer reinforcement to teach girls to respond critically to messages and social pressures that encourage substance use.

The program consists of two phases. In the first phase, girls participate in 14 hour-long sessions of curriculum training with a trained adult leader. Girls learn the short- and long-term effects of substance abuse, how to recognize media and peer pressures, and skills for making responsible decisions about drug use. The learning involves hands-on, interactive activities such as games, role-playing, and group discussions. Each session concentrates on a particular objective, while reinforcing skills and knowledge introduced in the previous session. After the completion of this core curriculum, the participants are certified as PEERsuaders. In the program's second phase, the small teams of PEERsuaders plan and implement about 5 hours (8-10 half-hour sessions) of substance abuse prevention activities for girls (and sometimes boys) ages 6-10 who are called PEERsuade-Me's. Each PEERsuader team of 2 to 3 girls is responsible for leading a group of 10 to 15 PEERsuade-Me's. Working with their adult leader, the PEERsuaders draw on skills and activities they learned in the first phase of the program as well as on their own experiences and creativity to present factual information and practice skills related to substance abuse prevention.

The goal of this program is to help girls in middle school (ages 11-14) acquire knowledge, skills, and support systems to avoid substance abuse.

In 2016, independent evaluation of PEERsuasion failed to find evidence that Friendly PEERsuasion was effective in delaying or reducing girls’ use of ATOD or changing girls’ attitudes toward ATOD use and their associations with peers who use substances.

The evaluation found that participation in the GIFP program reduced the incidence of drinking among treatment group members who reported having drunk before participating in the program as well as the onset of drinking alcohol among participants who had never drunk alcohol before. Among participants who reported never having drunk alcohol at the preprogram questionnaire, 22 percent of the treatment group versus 36 percent of the control group reported first use of alcohol on a postprogram questionnaire. Moreover, the effectiveness of Friendly PEERsuasion on delaying alcohol use persisted over the study period. The estimated effect of program participation was a 14-percentage-point reduction in the likelihood of drinking during the study period (p=0.02).

The study also found that treatment group participants 1) were more likely to leave gatherings where people were drinking alcohol, 2) showed lower incidence of favorable attitudes toward drinking after completion of the first phase (although not significant), and 3) were more likely to disengage from peers who smoked or took drugs.

Finally, younger girls who participated earlier were less likely to begin using harmful substances during the study period and also were less likely to keep up associations with substance-using peers. Older girls reported similar behaviors regardless of earlier or later participation.

An independent evaluation of PEERsuasion failed to find evidence that Friendly PEERsuasion was effective in delaying or reducing girls’ use of ATOD or changing girls’ attitudes toward ATOD use and their associations with peers who use substances.